Richmond VA > Police > Public Affairs

Last Updated: 2009-10-17

Mission: The Public Affairs Unit fosters communications between the Richmond Police Department, its employees, the community, and the media by providing accurate information about the Department and its community policing effort. We provide accurate and timely information - both internally and externally - about the operations and personnel of the Richmond Police Department.

What We Do:

  • Respond to media requests. Pitch story ideas to the media and arrange for interviews
  • Provide the media and the community with a daily crime report of significant activity
  • Remain on-call to respond to critical incidents, including homicides, traffic fatalities, and hostage/barricade situations
  • Prepare and distribute news releases and email advisories
  • Take pictures and produce videos for internal and external communications
  • Oversee the Department's social media, including the Facebook, Twitter and YouTube pages
  • Oversee the Department's Web site and update it daily with fresh content, photos, video and upcoming event information
  • Publish the weekly, internal electronic newsletter the "Blue Line Times"
  • Provide instruction in the areas of media relations, marketing, leadership, public speaking, and Freedom of Information
  • Coordinate Crime Stoppers program, which includes promoting the program through local media outlets and responding to tips
  • Develop marketing campaigns
  • Oversee and coordinate special events, including the Police Memorial Service, and award recognition programs such as the Quarterly Awards Ceremony and the monthly Officer and Sergeant of the Month program
  • Handle customer service inquiries and requests for calls for service and crime information

Mr. Gene Lepley - Public Affairs Director
Mr. Gene Lepley
Public Affairs Director
Mr. James Mercante - PIO
Mr. James Mercante
Ms. Karla Peters - PIO
Ms. Karla Peters
Detective Rahsaan Wigfall - CrimeStoppers Coordinator
Detective Rahsaan Wigfall
Detective Julissa Booth - CrimeStoppers Coordinator
Detective Julissa Booth
CrimeStoppers Coordinators


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