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Paul D. McWhinney
City of Richmond
900 East Marshall Street, Room 334
Richmond, VA 23219
Phone: 804-646-5823
Fax: 804-646-7441
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Campaign to Prevent Teen Pregnancy Prevention Documentary
View full length version: Click here to view |
Documentary Facts and Overview
In March 2007, the Teen Pregnancy Prevention Steering Committee’s Public Awareness Committee met to developed the City of Richmond Campaign to Prevent Teen Pregnancy. Due to their expertise and research, a grassroots public awareness strategy was determined as the most effective means for reaching key stakeholders in the community. The first phase of the campaign is a Teen Pregnancy Prevention Documentary which highlights the following:
- Everyone has a role in addressing the issue of adolescent sexual activity and its consequences.
- Citizens will be informed about the “ripple effect” – the correlation between teen pregnancy and other high-risk behaviors such as substance abuse, violence, domestic abuse, mental and physical health issues, cycle of poverty, etc.
- Teenage pregnancy is a youth issue, family issue, neighborhood issue and ultimately a City of Richmond issue for its future and current vitality.
- Making a positive impact on the reduction of teenage pregnancy means more youth will potentially develop into self-sufficient adults.
- If Richmond is to grow and prosper, we must invest in our youth by helping young adults make healthy choices.
- When we reduce teenage pregnancies we ultimately reduce poverty, crime, increase education outcomes, strengthen the workforce, and build stronger families.
- The goal of the film is to compel the audience to action and to resources.
Documentary Background and Creative Brief
Teen Pregnancy Prevention Steering Committee is comprised of the following members: Dr. Kevin Allison, Virginia Commonwealth University
Saphira Baker, City of Richmond
Dr. Richard Brookman, Virginia Commonwealth University
Ray Chavis, Department of Parks and Recreation
Dr. Rosalie Corona, Virginia Commonwealth University
Herbert Cummings, Vernon J. Harris Health Ctr. - Public Awareness Committee Member
Charlene Edwards, Richmond Behaviorial Authority - Public Awareness Committee Member
Tichi Pinkney-Eppes, PTA Council - Public Awareness Committee Member
Dr. Harold Fitrer, Richmond Public Schools
Sheryl Garland, VCU Health Systems
Gale Grant, Richmond City Health District - Public Awareness Committee Chair
Dr. Thomas Leecost, School Health Advisory Board
Rev. Linda McGowan, Baptist General Convention
Rose Singleton, City of Richmond (DSS)
Dr. Donald Stern, Richmond City Health District
Elaine Summerfield, The Community Foundation - Public Awareness Committee Member
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