Marketing Effort to Promote Richmond Public Schools

WHO:     Mayor Dwight C. Jones
             School Superintendent Yvonne Brandon

WHAT:   New Beginning announcement of unified effort and
              multi-tiered public awareness campaign to highlight
              and promote Richmond Public Schools.

WHEN:   10 a.m. - Wednesday, April 8, 2009

WHERE:   City Hall
               Second Floor Large Conference Room
               900 East Broad Street
               Richmond, VA 23219

BACKGROUND:

The mayor and the school superintendent will share about efforts toward a multi-tiered schools promotional project that will consist of a creative advertising campaign entitled "The Choice."  Such efforts are designed to highlight and promote Richmond Public Schools and to increase enrollment of school-aged children.

Contact:  Tammy Hawley, (804) 646-3110